Business‑Hood: Handling the Ups and Downs of Raising a Business (Kendall/Hunt Publishing Company, July 2023) is an 80‑page guide drawing on real‑world entrepreneurial experience. Written by Lacey Gonzalez, it explores the practical highs and lows of building and growing a business—from securing funding and navigating setbacks to scaling operations and developing leadership. The book is designed for entrepreneurs at all stages and provides concise, actionable insights into the emotional and strategic dimensions of launching and sustaining a successful venture
Reference (APA Style)
Gonzalez, L. (2023). Business‑Hood: Handling the Ups and Downs of Raising a Business (pp. 80). Kendall/Hunt Publishing Company. ISBN 9798765791134
Airbnb Case Study (Chapter 17 – Accounting Basics)
This case study explores how Airbnb’s platform-based, asset-light model transforms traditional hospitality accounting by shifting capital and expense tracking to individual hosts, while aligning with UN SDG 9: Industry, Innovation, and Infrastructure through its promotion of digital entrepreneurship and scalable infrastructure.
Lyft Case Study (Chapter 17 – Accounting Basics)
This case study examines Lyft’s accounting challenges amid its transition to an electric vehicle platform and sustainability programs, aligning with UN SDG 11: Sustainable Cities and Communities and UN SDG 13: Climate Action through its focus on transportation equity and climate-conscious business strategies.
Reference (APA Style)
Neck, H. M., Murray, E. L., & Godwin, J. (2025). Introduction to business (2nd ed.). SAGE Publications.
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